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Design that works
for you, and them
I don’t guess around here, but I don’t rely blindly on data either. My design decisions are backed by years of B2B and B2C experience, guiding users naturally while delivering the exact outcomes stakeholders need.
But first, the mindset.
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Product Direction    •    Context Design    •    Spatial Design    •    UX Design    •    UI Design    •    Product Direction    •    Context Design    •    Spatial Design    •    UX Design    •    UI Design    •    
Design that works
for you, and them
I don’t guess around here, but I don’t rely blindly on data either. My design decisions are backed by years of B2B and B2C experience, guiding users naturally while delivering the exact outcomes stakeholders need.
But first, the mindset.
The word DesignThe word Design
A green office desk, white chair, and silver laptop
Figma software icon
Figma
Spline
Blender 3D software icon
Blender
Adobe Illustrator software icon
Illustrator
ChatGPT
Webflow software icon
Webflow
A detailed silver laptop with black screen

TOOLS FOLLOW THOUGHT

Figma software icon
Figma
Webflow software icon
Webflow
Sketch software icon
Sketch
Photoshop software icon
Photoshop
Blender 3D software icon
Blender
Adobe Illustrator software icon
Illustrator
MY PHILOSOPHY
These apps? Just tools in the arsenal. True product design starts before the software even opens. It requires an understanding of business goals and the ability to execute across modern workflows. With that, discover my work below.
Case Study
B2C
Whether designing a dream wedding ring, building a car, or commissioning bespoke furniture, we use product configurators every day. But are they serving everyone? By reimagining the digital experience, this tool pushes the limits of what a configurator can be, and who its for—creating a more effective way for everyone to create online.
3 people icon
Client: Light Dropper
3 rectangular shapes
Project Type: Web App, Website
1 person with 4 curved lines surrounding
My Role: UX, UI, Dev.
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Case Study
B2B/B2C
Late in the evening, a buyer wonders if homeownership is even within reach, while a loan officer struggles with a legacy CRM. I was contracted to bridge that gap by reimagining their white-label platform delivering a high-fidelity prototype.
3 people icon
Client: Loan Origent
3 rectangular shapes
Project Type: Web App
1 person with 4 curved lines surrounding
My Role: UX, UI
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Case Study
B2B
Predicting wildfires from space is a groundbreaking concept, but securing venture capital requires a story that resonates on the ground. I was brought in to translate Earth Fire Alliance’s orbital technology into a investor-facing website and narrative.
3 people icon
Client: Earth Fire Alliance
3 rectangular shapes
Project Type: Website
1 person with 4 curved lines surrounding
My Role: UX, UI, Dev.
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Case Study
B2C
Exercise, set boundaries, limit blue light before bed. We all know it, few do it. Here’s how I helped transform a founder’s broader concept into a tangible design solution and social platform that helps people actually follow through.
3 people icon
Client: The Standard
3 rectangular shapes
Project Type: iOS App
1 person with 4 curved lines surrounding
My Role: UX, UI
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Case Study
B2B/B2C
An acquaintance pitched me a rideshare app, admitting she’d hire a team to build it from scratch. I thought why reinvent the wheel? That moment doubled my resolve to build a platform connecting people like her to the solutions they need.
3 people icon
Client: True Anthem
3 rectangular shapes
Project Type: Web App
1 person with 4 curved lines surrounding
My Role: Context Design, UX, UI, Dev.
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