Creating the 3D illustrations and animating each of them was a fun task. I suggested a range of icons for each category. One challenge, was how to represent each provider type without showing a person, character, avatar, etc. Instead I opted for an object associated with each type. This worked well as it also gave me an opportunity to create compelling icongraphy and animation.

The client provided a starting set of colors that I fine-tuned to ensure each was distinct and avoided confusion. I adjusted the vibrance and hue of similar colors like scarlet and red, as well as blue, turquoise, and indigo, to differentiate them further while maintaining their integrity. I designated pink as the color for app-wide interactions, such as the primary calls-to-action, to avoid mixing it up with provider categories. Finally, the client had pre-selected the color names, which were accompanied by color-theory literature within the app.

Tap Nursery’s onboarding experience is now fit for expecting moms with up-to-date visual design, bespoke 3D illustration and animations, and a bold color palette. But, as with any project, there are always lessons to learn, and improvements to make.

One key takeaway is the importance of aiming for accessibility in design, especially concerning color contrast. Although the project parameters didn’t align with WCAG guidelines, enhancing accessibility will become a priority as the app evolves and reaches its audience.